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Stop Selling and Start Pitching Instead!
(How To Build Your Personal Brand Series)
What do you truly want?
When you look at your life, your business, and the relationships around you, do you feel fulfilled, satisfied, and accepted?
I attended the Achieve Conference in Denver last weekend and was deeply inspired by the keynote speaker, Dr. Forbes Riley.
Known to many as the Queen of Pitch, her message offered valuable insights that I want to share—insights that might just spark something meaningful for you.
When you approach selling, it is never about you; it is always about the other person and solving their problems.
But how can you know what problems to solve if you do not ask the right questions?
Shift your focus to understand their needs, and you will instantly feel the pressure lift.
If you are struggling to communicate your goals, take time to write down your desires and what brings you purpose.
What gets you out of bed in the morning, excited and enthusiastic about life? In other words, what is your "why"?
My why is to be a successful podcaster, storyteller, and relationship builder, while empowering fellow entrepreneurs to build strong personal brands online.
I would love to hear your why.
What do you want out of life, and how do you plan to get there?
Trust this helps you in starting your personal brand. If you need more help, you can always book a discovery call here and I’ll guide you on this online adventure in building your business.
stay active, it’s attractive
-Donald (Digital Don)
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What can surviving in the wilderness teach you about navigating your own life?
On Episode 40 of One Eleven Podcast, Donald J. Derosier welcomes Riven Wolf—wilderness survival instructor, keynote speaker, author, and founder of Stealth Path Survival.
Riven brings a distinctive perspective to personal growth: he connects the skills used to navigate uncertain terrain with the challenges of leadership, business, and everyday life. Preparation, adaptability, and clear decisions under pressure are central to his approach.
Through his Strategic Self-Mastery work, Riven helps people find direction, build confidence, and turn their goals into deliberate action. His message speaks especially to people who look successful on paper but feel disconnected from their purpose.
That combination of wilderness experience and personal development makes Riven a compelling guest: his work asks us to consider how we respond when the familiar path disappears—and how we choose where to go next.
Join us as we welcome the person behind that mission.
Connect with Riven Wolf:
🌐 Website: iamrivenwolf.com
📸 Instagram — @iamrivenwolf: Follow Riven
▶️ YouTube — @IamRivenWolf: Watch Riven’s videos
🎵 TikTok — @riven.wolf: Follow Riven on TikTok
📘 Facebook — I am Riven Wolf: Visit his page
💼 LinkedIn — Riven Wolf: Connect with Riven
Subscribe to One Eleven Podcast, produced by Creator Fam Media, for more conversations with entrepreneurs, creators, and people building a life with purpose.
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Welcome to Skool Community!
For those of you struggling to build your personal brand online alone, this is for you!
This group focuses on you to stay accountable to your goals where you will find the support you are looking for to our creative endeavors and grow together as a fam!
Let’s Build Your Personal Brand together! → Join Here!
How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads
For its first CTV campaign, Jennifer Aniston’s DTC haircare brand LolaVie had a few non-negotiables. The campaign had to be simple. It had to demonstrate measurable impact. And it had to be full-funnel.
LolaVie used Roku Ads Manager to test and optimize creatives — reaching millions of potential customers at all stages of their purchase journeys. Roku Ads Manager helped the brand convey LolaVie’s playful voice while helping drive omnichannel sales across both ecommerce and retail touchpoints.
The campaign included an Action Ad overlay that let viewers shop directly from their TVs by clicking OK on their Roku remote. This guided them to the website to buy LolaVie products.
Discover how Roku Ads Manager helped LolaVie drive big sales and customer growth with self-serve TV ads.
The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.
That’s it for this week! Feedback Fam?
Keep showing up, keep cheering each other on — and as always, keep building community! 🏃♂️💛
The Creator Fam Team 💛
P.S.
New here? We are always looking for interns to help with the podcast and/or creative agency! Feel free reply to this email or book a call on our website creatorfam.net to get involved, MEOW! 💛
And don’t forget to click on those ads! 💛