Transcript 0:00 [upbeat music] Ooh. Oh, what's this? Hello there. How's it going there? Look what I just found. That's right, fam. Just found this. Should we try it out? 0:18 Oh, wow, less than five ingredients, with a scan me for a free airdrop. [upbeat music] Here's the magic part, fam. Got it right here. Give it a go. Ooh, that was amazing. Refreshing, 0:36 all the salts you need in your electrolyte pre-mix. Definitely check out CryptoRush now. It even has a bonus creatine. That's right, gotta build those strong muscles, help with all that muscle recovery. 0:50 CryptoRush, mm, gives you the rush that you need to propel yourself throughout the day. Crypto Fam Radio, I'm your host Mountain Dew. Let's go. Get some CryptoRush now. 1:03 [upbeat music] Have about a little less than an hour, but thank you so much for joining me, Jess. It's so good to see you again, fam. How are you today? Um- I'm doing amazing. [laughs] Awesome. I'm so glad. 1:20 Why don't you introduce yourself a little bit to the audience, tell us a little bit about who you are, um, how you help people, and maybe a little more about the- Mm-hmm... 1:29 the business that you have, um, that you're trying to build as well, uh, online. Thank you. Okay. So I have my cat, Frankie. Oh, I love cats. Oh, my God. Jack Sparrow. I should bring my cat. Oh. Always keeping company. 1:43 Love it. So I'm Jess. So nice to connect with you all. Nice. And what am I up to? What am I building? Yeah. So, mm, okay, we're building a lot, and- Mm. 1:58 If you know an Aries, we, we go for things, and I go for a lot of things. Mm-hmm. And this season, I wanna go for things and finish them. Mm. So- Follow through, right... I... Yeah. So I'm focusing on- Mm... 2:12 a poetry book in this moment. Okay. And that's for me, personally, and of course, I'm down to make some money. [laughs] Of course. Or- Gotta be sustainable. [laughs] There's, there's that. There's that. 2:25 It's, like, for, it's, like, for my heart. I'm like, I just- Aw... gotta close this chapter, these- Yeah... 10 chapters, really. Yeah. Go through 10 chapters, get it on paper. 2:34 I'm going through all my old journals, handling that literally this week, and I'm just like, "Oh, my gosh, look at this. Oh, look at this. Okay, we're gonna put it in this chapter, we're gonna put it in that chapter." 2:44 And then the next, uh, jour- the next adventure is, is really planting big seeds in my business called The Cocoon Space. Ooh. Originally, she was an in-person space back in Staten Island. 3:02 I turned my living room area, I had a side apartment at my mom's house. Wow. And- Cool... it was, like, makeshift. It was awesome. I loved it. I painted the bathroom pink. 3:14 I turned the living room into The Cocoon Space with this really fluffy, beautiful rug. And then I ended up moving to Queens soon after. Oh. So now The Cocoon Space is virtual. Okay. Very cool. 3:28 And it's very- So what's the idea behind The Cocoon Space? Can you break that down- Yeah... for me a little bit? Yeah. So it's the... So a cocoon, like the butterfly- Mm-hmm... 3:38 you know, before it emerges out, is in the cocoon, but it literally- Mm-hmm... transforms- Right... from one aspect to a completely new aspect. So that larva, right? Mm-hmm. To the butterfly. Mm-hmm. 3:52 And so the cocoon is, like, this space to go into and to, like, incubate and nourish yourself and transform, and then you come out, and you're the butterfly. 4:01 But you could still, you could still hang out around the cocoon/in the cocoon- Mm-hmm... even if you've, you know, done your little butterfly effect, right? Sure. And so- Beautiful... 4:12 that's my online brand, and what does that... That pretty much consists of online mentorship, uh, online mentorship six months to a year with me- Wow... as well as group programs. 4:27 And, like, I just launched, I just finished up Shakti Series with a few women, which is beautiful, learning about how to harness and hone their creative potential and their creative energy so it doesn't go sideways and 4:43 leak everywhere, right? And, you know, ADHD is a real, a real thing and, you know- Yes... 4:49 it, I think it's, it's has to do with the mood, and also has to do with, like, boundaries around where we're letting ourselves kind of go. Mm. 4:57 And so that was Shakti Series, and then I have a wait list going for Poetry For Lovers. 5:03 So there's a few different aspects that you can, like, different portals, if you will, that you could dive into and work on something specific. So it's mostly for women. I still work with men as well, but it's- Right... 5:16 your, it's the container for your transformation and healing, 'cause I do a lot of healing work. Yeah. Beautiful. I, I'd love to get more into the healing aspect. 5:27 Like, how do you heal people specifically, like, within your business? So I, I definitely bring in God, and I use that word often. So spiritual. Yeah. So it's, it's- Spiritual healing. Okay. For sure. 5:44 And [laughs] the cat's tail always wants to be in everything. [laughs] Of course. So, okay, so there's two, two ways I look at this. Mm-hmm. The, the first way is by meditation practices- Mm... 5:57 and getting quiet and receptive to kind of hear the guidance that God wants to- Share with you, right? Yeah. There's that, and then there's the Reiki aspect, the energy work aspect, where 6:12 in a way I act as a channel, but also God is just doing the work regardless. Like, you know, if you look back on, like, Jesus being the healer and, you know, him healing with his hands, 6:27 with his voice, with his eyes, and then people touching his cloak, like he was the ultimate- Mm... hands-on healer. And so I feel like there's some Jesus behind Reiki for sure. 6:41 And it's funny because one of the lineages I practiced in, uh, Usui... So it's, like, Usui Reiki, but then there's, like, holy fire. There's an aspect of that is- which is, like, you know... 6:54 There's, like I said, it's different lineages. So holy fire talks about how Jesus came to William Lee Rand- Mm... and said, "We need to upgrade this, and I want you..." Like, so it's like Christ consciousness in- Mm... 7:12 the upgrade in a sense. And so my lineage or my training has to do with both. And so one believes in God just doing the work. The other believes in us being the channel. So I believe in both- Mm... essentially. 7:28 And, you know, well, how does it work? It's like you lay down. What the Reiki aspect is you lay down. Mm. 7:35 I said an intention prayer, and then lay hands on different areas of the body, stand there, breathe, meditate, receive information, which is the intuit part, and then we go and we talk about it at the end. Beautiful. 7:50 Wow. So how did you, how did... Let us back up a little bit. 7:54 Like, how did you come up with this whole process of wanting to do this and then, like, creating a business around this whole spiritual aspect, uh, the service that you provide for people? So when I was 20, I 8:12 was applying to dental hygiene school, and- Very different. [laughs] Very different. I live, I've been living these, like, alternate realities, if you will. Oh, okay. 8:22 [laughs] And I've just been, like, starting to, like, really let all the lives melt together- Mm, mm... if you will. Interesting. So when I was 20, I was going to dental hygiene school, but- Mm-hmm... there was... 8:34 I was dating someone at the time, and his aunt... I'd mentioned something about yoga, and she goes, "Oh my God, I know somebody, and they have a yoga school." Mm. She's like, "Check her out." 8:47 Dana Trixie Flynn, shout out. So from Laughing Lotus NYC, and this is- [laughs]... a studio in Chelsea. Mm. And I just, like, went on their website. It's like 8:57 200-hour training for the month of August or s- or July, and I was like, "Oh my God, I'm going." Like, didn't even think twice. That's how I buy things. I'm like, "Okay, I'm going." Yeah. 9:07 And it was, like, the most amazing, like, cathartic, eye-opening, heart-opening experience of my life. Mm. And I felt like I was just, like, crying every day, like, stretching my body, opening. 9:24 Like, I was like, "What's going on?" And I also made a friend in Florida. She got, she got paired up with me. Mm-hmm. Um, so I, I did this yoga training, right? Mm-hmm. And, 9:36 and then a year later, six months later, you just... I don't know. You just say yes to one thing, and then the next thing reveals itself. Mm-hmm. And the next thing, and the next thing. 9:46 So soon after, I did more trainings there, and then I was being drawn to singing and Bhakti yoga, and then being drawn to the healing aspect, like more yin things. 9:58 Like, more, like, slow it down because this type of yoga was very, like, dancey, exciting, breath for breath movement, vinyasa flow. Like, it was a party- Mm-hmm... in the, in the yoga room, right? Love it. 10:10 And s- and so I, I started to get more drawn to, um, the more slow stuff. And so Reiki found me in some way. Mm. And I was like, "Oh, cool. I'm doing a training, level one." I was like, "What is this? 10:24 This is so interesting." I'm, like, 21 years old now, so it's like a year later. And then I went on, like, level two, and at the time I still was very skeptical. Mm. I was like, "The... I feel it. 10:37 This is cool, but, like, how do I explain this?" Mm-hmm. And so that was the start of, like, really, yeah, the stepping stones. 10:50 And the peop- like, even to explain it to the people around me, I started to bring it into my classes. At the end, I would give everyone, like, a head massage, and then I would start to bring Reiki into it. 10:59 And, like, it's, it's, like, one of those, uh, free will things. Like, it... I would like to say, like, "Hey, I'm gonna offer this. If you want it, let me know. If you don't, let me know." 11:13 But also, like, someone's not gonna accept something if they're not open to accepting, even if I, like, kept quiet and, like- Right... so, like, Re- like, in a sense it's like, you know, we all have free will. 11:24 It's just like if you don't want something, you're not gonna get it, you know? Makes sense. Um, so yeah. That's- [laughs]... that's kind of how I, that's- Wow... 11:31 kind of how it started, and then, yeah, just kept doing more trainings and, like, kind of, like, call them upgrades. Mm-hmm. And the experience of those classes and trainings were always so transformational for me. Mm. 11:47 Okay. Yeah. So basically, you wanted to take these transformations you had with your own self and share that with others and create a service around that. Yeah. So it's like you go to... 12:00 So I probably did about five trainings total. Okay. One of my teachers, Ashley, we started working more online, and- 12:09 It's like you go th- when you're in the training, you go th- you lay down, you get your transitions of the Reiki, like, t- tuned into your soul, if you will. Mm-hmm. I forget the wording they use. Mm. 12:21 But it's like a transition and an upgrade, and you go through this little journey in your meditation. Mm. 12:28 And, like, the specific things that I was experiencing during that time, relationships or situations, and then you're in that experience and you're like, "Wow, ooh." So I try and keep it for myself first- Right... 12:39 but I know the potency and the power of what I'm receiving. Mm-hmm. And then it's like, "Ooh, I want people to get a taste- You want-... of this too." Yeah. Yeah. So yeah, I actually have done my own, 12:54 uh, level one and level two training, like, probably, like, five years ago, where I had, like, 13 students come. And it was, like, around- Wow... COVID time. It was wild. It was so fun. 13:04 It was supposed to be in person, but it got pushed online. Gotcha. But it still works. Yeah, during the COVID. Yeah. It still works either way. 13:10 Like, is it better if it's in person, or does it matter, or what do you think? I mean, I would say it's better because of the human touch aspect. Oh. Of course, makes sense. 13:22 But you can still, you could still experience it online. Like, half of my trainings were online, and they were still just as powerful, you know? Totally. Totally. 13:30 And I think all it, it comes down to just the mindset and wanting to learn, willing to open up yourself and experience this message that you're giving them, essentially. Yeah. 13:43 And- I mean, when you say yes to it, it's like- Yeah... you open that door. I'm gonna get my tea. You open the door. It's done. No, you're good. I've got my coffee, so we're good. 13:51 We're just having, like, a little fireside chat right now, so, [laughs] you know? My favorite way to talk. There you go. It's funny that you- That's it... invited me on this because- Why is that?... 14:01 I just started a podcast too. Oh, really? Oh my gosh. Well, if you need a guest, let me know. I'm a perfect guest for you, and I'm- I might have to... more than happy to share. Yeah, we can do a little cross-promotion. 14:12 Honestly, this podcast won't come out for, like, another month or so. That's how backed up I am with just people. Like, I've got- Busy guy... six or seven episodes. But like I said, not about me, about you. 14:22 Let's go back to your- No, I love it... life. I love it. But I'd love... Talk to me more, um... You've brought up meditation a few times, and I feel like this is a, a, a big daily practice for you. 14:33 So I'd love to chat more about your morning routine, like a typical morning routine for you- Sure... and how you, I guess, set yourself up for success for your day. Okay. So good question because- [laughs]... 14:50 today I slept in like a baby. You did. [laughs] And I was dreaming so much. Ooh, we can talk about your dreams later too. Yeah. That sounds exciting. Oh, hey, kitty. Jack is our guest here. [laughs] Aw. So- Love it. 15:04 Go for it... about my... Okay, so the ideal version and the current version's gonna be very different. Of course, ideally. [laughs] I'm gonna give him a piece of this waffle. There you go. Okay, good sh- Okay. 15:17 So y'all are catching me post-slept for 11 hours, which- Today doesn't count [laughs]... needed. And, and we're eating our waffle right now. Aw. Okay. So- It's good... on a typical day, like, when I was... 15:30 So I was, I'm a dental hygienist. I was full-time. Mm-hmm. And now I'm part-time. I see. And so I'm busi- It's funny how busy I am- Mm... and I'm, like, not working five days a week. 15:43 But I think it's, like, that kind of like scattered energy, like, when different things are asking of you or pulling from you- Mm... it takes a lot more energy to... You know, it feels like it's a lot more energy. 15:55 I think once I'm in a, like a really good rhythm, it's gonna feel different. Mm. 15:59 But right now, um, my rhythm is to wake up, right now, I, around, like, 8:00 and then have, like, two hours to myself in the morning, like no phone. I try and have my phone off. Mm. 16:14 And then maybe do, like, a little stretch, um, sit with tea, which we're gonna do. 16:19 But just sitting with a cup of tea, like, last night I had a big evening practice, which is, like, sit in the tub, and I had my tea there. Mm. And I was just, like, 16:30 melting in the water, and I was like, "Wow, I haven't had a bath in forever." Wow. And so that was, like, a more of an evening ritual. Mm-hmm. And then so the morning time would be, like, sit with tea, meditate, journal. 16:42 Keep it really simple. Mm-hmm. And then as soon as I sh- turn my phone on, like, I have to really kind of, like, contain that energy, 'cause you get pulled in so many different directions. 16:52 So I try and stay on my list- Mm-hmm... of, like, okay, do I have a cl- is it client calls today? Do I need to write a sales page? What are we selling this week? What are we selling this month? 17:02 And so it's a lot of, like, organization, like, marketing. Mm. So that's, like, gonna be my typical day is, like, every day has a different energy though. 17:11 So right now I'm still working hygiene, so Fridays and Saturdays is hygiene. Mm-hmm. And then we have, um, Sunday, Monday I'm off. Tuesday is client day for sure or, like, calls with people. 17:29 Wednesday, Thursday I'm still feeling into the energy, but I do... I, I am in some programs. So m- mid-afternoon on a Wednesday, like, I have two programs back to back that I'm a part of, like, a student of. 17:40 So it's like it's gonna formulate. But Tuesdays I definitely want clients. Thursdays probably. Sometimes I'll pick up a random hygiene shift, like I did yesterday. Mm-hmm. 17:50 And then make some money quick, um, and then go back to my schedule. I love that. Yeah. Absolutely love that. So it seems pretty consistent every once in a while, a little sporadic, but it- Yeah... 18:01 sounds like you keep it pretty busy. Yeah. Yeah. Like, real busy. I definitely k- [laughs] keep it busy. I mean- I think that's just part of, like I'm trying to not keep it so busy, but I think this is- Mm... 18:14 a transition period. Like, I do wanna slow down a bit in the way of like, like sitting with tea and journaling, like not having to feel like I need to write a poem or... 18:25 I mean, the poems just come, but like having to like share something online, like I really- Right... enjoy the creative process 'cause it's different. Mm-hmm. Different than the, um, 18:37 than that marketing process or the, the more masculine processes, you know? Right. Right. For sure. Hi, Jax. [laughs] Jax, come over here. He's like looking for food of course. Oh, okay. 18:49 This is when I usually kick him out of the room. Aw. Yeah. But he's my baby these days. My cat, my cat is just totally past that. I'd bring her out and show you. I've got a little black cat, Stella, my black magical cat. 18:59 Aw. But she, um, she's asleep during this time till about 2:33 when she's meowing me to feed her. Yeah. It's her feeding time, but yeah. Um, anyway, so, um, absolutely love that you keep busy. Active is attractive. 19:13 Freaking love it. Um, I'd love to talk about [laughs] your- [laughs]... um, your practice of, uh, of your business, essentially your marketing practice, right? 19:23 And this is why I call it a practice because you're constantly having to market yourself, right? You are building essentially a personal brand within your business. You're building yourself- Mm-hmm... 19:33 to show others, to showcase them, "Hey, this is what you can get out of this service that I'm providing for you." 19:39 So why don't you share with me a little bit more about your business, how, you know, you've shown, you've shared with me how you help people. Now tell me how you take that and you make content out of that. Uh-huh. 19:49 And how you reach the certain target market that you want to reach to book those clients and to show up for them like you're showing up for yourself. I think I'm gonna put him out just because- Okay. [laughs]... 20:03 he's taking over the show. Okay. Okay. But that's the question. [laughs] Okay. Uh, all right, so take it away, Jess. All right. Good question. Good question. I'm making my makeshift table. You're good. You're good. 20:17 You're good. Okay, so- [laughs] Um, first off, I'm excited to see what this looks like and, and I'll have to pick your brain about the back end. I always love- Yeah... um, the structure of things. Mm-hmm. 20:35 So going back to your question, so it's like, okay, you... Um, we introduced the business. Um, repeat the, the last part of that. It's like now what do you, how do you do, how do you do marketing, correct? 20:48 Pretty much the sum of it and the content that you create in, in your target market, like how do you attract those certain clients to your, to your, uh, business? Okay. So the first thing is 21:02 the embodiment of what you're selling- Mm... and who you are as a person. Mm. Like, is that, are you bringing that to the table? 21:14 But the embodiment of what you're selling, so it's like, for instance, devotion is my year-long mentorship that I'm launching right now, and will probably launch it for about a month or two. 21:25 Two months is max, um, or until X amount of people sign up. And once like all those spots are filled that I have in mind, I'm shooting for, I feel like eight. Eight feels good. Eight's my favorite number. 21:41 But like eight- Nice... people one-on-one, right? Okay. And, and so for a whole year we're gonna be walking together. Wow. But the, but the intention is devotion. Mm. And so it's like I first reflect on my own, 21:59 my own aspect of devotion, like even the definition. And then it's like what, like what do my practices look like? What am I devoted to? And really like steeping in that, and for instance, like 22:16 one of the things that is coming up for me is like how can we be so devoted to my path and my work without the outer distractions? Mm. And so for instance, like, you know, maybe not 22:34 saying yes to dates, or saying, or giving my number out to multiple people, or entertaining one-foot energy. Like, people that are like interested in you but they come and they disappear. 22:50 So it's like y'all are distractions. Mm. Why? Because we're devoted to, one, what I'm creating, but two, my own path and, and my own direction right now. But also to my students. Mm-hmm. 23:07 So that's just one of the lessons that's coming up for me in the portal of devotion. 'Cause like we go through this portal when we share something, when we launch something, when we bring it out into the world, 23:18 like it works, like it works us and we work it, you know? So it's like this- Synergy almost... yeah, this play. Got it. Exactly. And so I'm getting the, 23:30 the downloads and the messages as the days go on, and then I'm like, "Okay, let's tweak the sales page. Let's put this in. Oh, it's really for this type of person. Oh, okay." 23:39 And then like possibly past versions of myself. Mm. And so it's, it's really about devoting oneself to their path and not giving up. Right. Not abandoning their business, not, you know, coming up with 100 excuses. 23:53 Like, the excuses are pathways to go deeper, right? Mm. And so when I'm working with people one-on-one- Mm-hmm... it, w- we come, like I open the space with a prayer. We come, it's like bring it all. 24:08 Like, what's coming up for you? What are you coming up against? Like mindset- You know, emotions, what do you feel is distracting you? And then also getting into relational work because that is huge- Mm... 24:23 in how we relate to our audience, how we relate to our romantic partners. Yep. And then our creative potential, and like kind of bringing some of that Shakti teachings in. Like, 24:34 okay, how are you taking care of your creativity and your channel, which is your body? 24:39 And we're an instrument to create, and we're an instrument to, you know, connect with the divine, and, and what does that look like for that person? 24:49 And, you know, the devotion aspect is, is very much connected to spirituality and God. And I sent my sales speech to my mentor. She goes, "Wow, this sounds really religious." Yeah. 25:00 She's like, "But maybe you want it to sound like that." But, but it's not that- Right... I want it to sound religious, it's I used God in, like, a lot of context, but it's more spiritual than religious. 25:11 Although I, you know, love going to church and having my community there, but it's not about who I think God is, it's about who you think God is. 25:24 And then how do you connect with God in your way, and can I support you in that process? Yeah. So that's, that's just like one aspect of, you know, that's devotion, so that's like the embodiment. 25:40 That's one piece of the marketing. And then the other piece of it is, like, speaking to the person that it's designed for. Got you. So it's a very... 25:47 It sounds to me like it's a very personal experience for each client, like, that you bring to the table in many ways. Like, everyone's very- Yes... different in their needs, and you try to meet them where they're... 26:00 You, you try to meet their needs based off of a very personal relationship with your clients. So you're very, you're very personal- Mm... which I really like. Um, I think a lot- Yes... more business owners need to 26:15 need that type of insight when they sit down with their clients and really work with them. Um, for my... 26:22 You know, for my business it's very different because I'm offering certain services that actually help projects build a community on Web3 and crypto, right? 26:30 So in a lot of ways I do what you do, but I do it differently, I guess, with founders that are very too busy, let's say, for creating their own content or too busy with some other aspects. Mm-hmm. 26:42 And I help them on this journey of basically being their advertising consultant, trying to market their project in such a way that speaks to certain target markets and pulls them into their community so they want to build whatever and, and help build whatever they're building, right? 26:57 But with you, I really like that you're very intentional with your clients. And, and I'm thinking a lot of that intention goes with how you show up for yourself, right, before you show up for others. 27:09 And so I feel like you've done the work, you've done the inner work that a lot of people haven't done yet. 27:15 And so when clients are coming to you, when you're onboarding, and this is something that I asked before, I wasn't sure if you touched on it, your target market, is there, like, a specific niche, like a s- a specific pain point that people are coming to you of like, "I really need to work on this, and I want you to help me with this"? 27:35 And do you feel like you're hitting that same pain point with that same type of person every time? Or where do you find more, more in line? Because you said women are mostly your target market, right? 27:45 But, like, is there a s- a specific demographic of women that need your help? Or, like, can you share with me a little bit more about that? 27:54 Um, it's interesting because back when I was doing yoga and I was teaching yoga, I was like, what? Mm-hmm. 20 years old. Yeah. My demographic was, like, women that were, like, over 40. Like, I was teaching- Older women. 28:06 [laughs] I was teaching older women in the studio. Interesting. Yeah. Interesting. And it was great. Um- Yeah. Well- And it's so funny because I, you know, I had this little complex during that time of like- Mm... 28:18 "Wait, I'm like half their age. Like, am I, like, equipped for this?" Like, you know, those, those ideas come in. Right. Oh, okay. And then I, like, led a retreat, and I had people, like, even older than me too. Oh. 28:32 And then, but it's not about the age, it's about- Mm... where someone's on, at in their life. Sure. Right? Yeah. And so back in my 20s, I felt like my demographic was more of, like, women over 40, right? Mm-hmm. 28:47 And then now it's... I feel like it's women that are closer to my age. Um, I'm 32. And so I would say, like, closer to around my age. And I feel like I attract... 29:02 Like, being an entrepreneur literally since I was, like, five years old, I was like, h- like, "How can I make m- like, Ma, let me massage you." I know, right? "Give me, give me 50 cents." 29:11 [laughs] Like, you know, you just come out of the womb, [laughs] like you just come out, like, I don't know, entrepreneurs are like, they just are. Yeah. Same, same way. I know. Thanks. How can I make money off this? 29:20 [laughs] But at the same time, like, you know, my creative friends have taught me- Mm... like it's not about the money, it's about, like, the connection, the creativity- Mm... 29:30 and the making the magic and which, like, that comes before the money in a sense. Mm. But they taught me, like, big lessons with that and which I am so appreciative, but it's just, like, the way my mind works, you know? 29:41 Mm-hmm. And so I feel like I attract women artists, entrepreneurs- Okay... and, you know, people that are on the other brick road. Like the one- Mm... that's not so mainstream. Like, we, 30:00 like we wanna be naked in the forest. Like, we wanna step on grass. [laughs] Like, we wanna drink tea all day. We want a bathtub outside- Okay... to look at the stars. Like- Okay... 30:10 you know, just, like, very, you know, like, whimsical- Okay... um, alternate-... 30:15 like, realities, if you will, from, like, people living in the city Sure, which you are [laughs] But even, like, the people in the city, we still find the grass. Like, we still find- Right... 30:25 the backyard spaces and make it work. Yeah. Yeah. But it's just, like, living life in a slower, more intentional way. Mm. But also being able to 30:38 make money, thrive, and in a sustainable aspect, in a sustainable way. Yeah. Yeah. I love that. I love... 30:50 You know, when you were describing that, the picture that came to my mind of you was, like, this setting of, like, you just, you have this farm in the middle of nowhere, and you're just growing your garden, and you're just, you have your animals, and you're just living your best life, being sustainable. 31:09 And I feel like that's- that's what you're doing online with your business. 31:12 Essentially, you're bringing this, like, dream to reality by fostering these connections, and you're building relationships with these women that- that want that type of lifestyle, you know? 31:23 Which I think is really, really fascinating because I feel like at the end of the day, a lot of us want that. A lot of us don't wanna do the 9:00 to 5:00 grind, right? 31:33 A lot of us don't wanna work the same job every single day. You know? It's like we want something more, and I feel like what you offer is that more, and that's why a lot of, 31:44 uh, ladies, young women, even older women, are attracted to your business, specifically your personal brand. 31:51 And I wanna get more into personal branding, because I think this is really, um, a key point and a hot take that a lot of us need to learn more, and I feel like you've been s- pretty much spending your entire life building a personal brand. 32:03 So share with me some, maybe some trials and tribulation, because obviously, you know, we all have failures. You know, that's why we ch- we- we try again. Mm. 32:11 We, you know, we fail fast forward so we can get up and we can do it again, right? 32:16 Over and over until we can build a brand that not only are, we resonate with, but that we're proud of and that people actually want to be a part of. 32:25 So share with me more about your personal brand, how you, um, got started, I guess, and how you built your brand from, like, where you are today. Okay. Yeah, that's a good question. Um, 32:39 I mean, I started when I was 20 teaching yoga outside- Mm-hmm... uh, at the park and the beach. And, um, my marketing was, I started a mail- I started an email list on paper. 32:56 Um, I had a donation jar, a glass jar, and it's like, "Bring a friend, show up, whatever, pay whatever you want." And, like, people took care of me. I would, like, teach an hour class on the beach. Wow. That's awesome. 33:10 People would give me 20 bucks, you know? Maybe someone gave me 10, maybe someone gave me five. But, like, I would walk away with, like, $200, sometimes $250 in one hour. Mm. And so I was like, "Wow, this is amazing. 33:24 I don't even need to pay rent." [laughs] Yes. So, you know, of course the weather was my boss i- in a sense. Uh-huh. Sure. But I was doing that while I was working dental hygiene. Mm-hmm. 33:34 And so I had that dual income as well as, like, building, um, I also was making jewelry at the time. So [laughs] this is me going on my tangents. You're good. 33:47 But essentially, [laughs] go back to the question before I forget it again. Personal branding, how you built your personal brand. That's, go. You're good. [laughs] Yeah, personal branding. I mean, 33:58 it's interesting because I would just show up and go on Instagram and, like- Yeah... you know, maybe post a sh- a video or a picture of me doing yoga or, like, show my face and say, "Class is on tonight. 34:11 This is the theme we're working through, da da da da. Come. This is how you pay." Or at the beginning, it was like show up and pay. Mm-hmm. Then it started to become, "Here's a link to pay." Mm-hmm. 34:21 "Here's a link to book," stuff like that. Mm-hmm. Um, so I was very grassroots with- with the personal branding at the beginning. Mm. And it's still, and I miss that. Good. 34:33 And I miss that, and I'm actually bringing it back this year because I'm gonna be doing yoga, um, outdoors at the park- Nice. Mm-hmm... or on my roof, 'cause I have a roof here. Ooh. 34:45 So I'm super excited to just make it happen, like, a little scrappy vibes. Like- Yeah... put a price on it this time, like, maybe, like, 20, 25 bucks per class. Mm-hmm. 34:55 And then just get into stretching, breathing, and make it happen. And so I feel like there's a part of me that's like, "I don't want my face on everything." Mm. It's like, you know, I think about, 35:11 there was this part of me that's like, "Oh, I want the Cocoon space- Yeah... to have, like, the show." And it's like I'm the teacher at the Cocoon space, right? Or the- the host at the Cocoon space. 35:23 And I was like, "Oh, maybe I should make another Instagram." And my teacher was like, "No, Jess, you don't need another Instagram. You already have..." She, I don't even think she knows that I have four already. 35:31 But she's like, "You..." Because one of them's personal, one of them's this business one. Mm-hmm. And she's like, "We're trying to contain you, not disperse you." Right. Yeah. And I'm like, "Okay, thank you for that." 35:41 Yeah. So with the personal branding, it's like I am the personal brand, but I, it's like I want to kind of bring the Cocoon in to be like- Mm... the Cocoon presents devotion. Mm-hmm. 35:52 The Cocoon presents poetry for lovers versus, like, me presenting, which, like, it's fine for me to present it. I guess, like, I'm- I'm just in this, like, transitionary phase of, like, 36:05 yes, I'm a personal brand, but, like, do I... Am I trying to make a brand? Mm. You know? Maybe you could, maybe you could give me your two cents. [laughs] Well, I feel like everyone needs a personal brand, though. 36:17 Everyone needs an identifier. Like, there's no other Jess... Morose that I know, right? And it's like, that's a good thing. Amen. Because, um, without you, y- you have no business, right? Like, you need... 36:31 You're the face of your business, essentially. Um, and I think people like that. People want personalities. People want to be... They wanna relate to you, right? They want to like you, trust you, and eventually pay you. 36:45 This is good marketing. This is good business. 36:47 So having your face, as much as you don't want your face or record yourself, and I know a lot of women especially, well, men as well, they're insecure about maybe their looks, about, um, the business that they're trying to create. 37:02 And so overcoming that by being consistent, showing yourself, showing up for yourself, even doing TikTok Lives or doing IG Lives, that helps overcome that fear. 37:13 But still, at the end of the day, it's like this is ki- this is what you have to do if you actually want to build a brand now online. Like, you have to show your face. Like, that's- Yeah... 37:24 that, that's like a pre-req, right? So as much as you don't want to, you have to, because if you don't, then people aren't gonna see you and they're not gonna understand what you're essentially selling, right? 37:34 And it's like, if you're not selling, what are you doing? You know, it's like you're providing something. [laughs] If you're not selling, what are you doing? Love it. [laughs] Exactly. That's what I'm saying. Quoted. 37:43 [laughs] So it's like, yeah, yeah, definitely. It's a hot take, right? [laughs] And, and it's like, and from what I've, I've seen too, it's like you're either building or you're selling, right? Yeah. 37:52 And there's a lot of people that can do one or the other. There's rare, very rare people that can do both very well. So it's like, what do you wanna do at the end of the day? 38:00 Do you actually wanna build something amazing? Like, building, when I mean building, like coding, like developing, like doing the back end stuff, right? But then you need those salesmen, right? 38:09 You need the marketers out in the real world that are going to sell this product, essentially, this service. And this is why I'm so important in what I'm doing over in crypto land, right? So it's like trying to... 38:22 And a lot of developers, you know, they don't like talking. They don't wanna be in front of the camera. This is why they pay me to do that, right? Yeah. 38:28 So it's like, I guess bringing it back to you and your business though, you're essentially kinda doing both though, because you're- Yeah... building, you're doing your marketing thing, right? 38:37 Like, you have to build your posts. You have to create. Your creative is a- as important as your communication, right? And so how you handle both of those skills, and I call them a skill, all right? Like- Sure... 38:49 I feel like there's very, very rare times in people's lives that there's actual talent out in the real world. I feel like a lot of what we see nowadays, it comes back to skills. 39:01 We have to repeatedly, over time, through discipline, show up and build our communication skills, build our marketing skills, and build our video editing skills. 39:11 Like, all these skills add up, which creates value and keeps coming, keeps the community coming back to us, basically to sustain what we're building, right, through our own, um, ecosystems essentially, right? 39:26 So I think what you have is something really personal and it's, it's much needed. And I feel like more people need to hear about what you have to say, right? Your truth, because it's authentic. Yeah. 39:38 There's no one else like you, Jess. And this is one of the reasons why I wanted to interview you. [laughs] I love it. I'm just saying. I'm just saying. [laughs] It's facts. It's facts, all right? And I am... 39:47 From personal experience, I had an awakening myself last summer when I was up on that mountaintop in Colorado, training, doing elevation training for the Pikes Peak Marathon, doing running X spaces, doing these AMAs with projects, getting paid in, in Web3 full-time. 40:02 I wasn't doing anything else, Jess. I was living off just being a digital nomad, camping with my cat, Stella. All right? And I had... I, I took many vision quests, all right? Love it. Oh, okay. 40:12 And I've told this story so many ti- yes, yes. And this is one of the reasons I told myself, I want to do this podcast so freaking bad. Like, this is what I've always wanted to do. 40:23 If I could do anything, if like, if I could make money doing anything else, I would. But like, this is the one thing that I've always wanted to do. Like, it- besides all the other stuff I have to do to survive. 40:36 Like, if I could just do this- Yes... and get paid to do it, basically is what I'm saying. I would want to do this, right? Just talk to people and get paid to do it. Like, this is my dream, right? 40:45 And so you're- No, same. [laughs] You're doing... You know, so we're both doing what we love. It's just the money will come later. We have to be validated. Social proof is a thing, right? 40:54 So it's like we have to keep being consistent. Mm. Right? So consistency is key. Consistency, for sure. Consistency, yeah. So being a content creator, yeah, I'm not gonna get paid for my first post. 41:04 I might not even get paid for my one millionth post, but that's not the whole reason I'm posting. 41:10 The posting helps me redefine who I am as a person, but it helps me figure out who my target market, who is my community- Amen... who is my tribe? Amen. Right? And trying to attract rather than detract, right? 41:24 You're attracting every time you create a post when people connect with you, a comment, like, or a bookmark, whatever. Those are your people. They resonate with your message. 41:34 So building your message is key when you're building your personal brand. 41:37 And I feel like you have gotten to the point where your messaging has gotten really good because you have spent years, you see what I'm saying, developing your skill. Yes. You've built your brand for over 10 years. 41:48 Think about it. You started when you were 22, right? You said 20, 22, something like that. Yeah. Tw- 20 with the yoga. Yeah. 22 with... I did my first retreat. Yeah, 20. Yeah. 20. And then it just got deeper and deeper. 42:01 I think like- Yeah... 25, 26 was like COVID time, and- Mm-hmm... then I got pushed online, and then I really learned about that. Like, we- one of my teachers calls it, like, the narrow thread. And it's like- Mm... 42:14 when you're too wide, which, like, a lot of us are- We are... like, I know that there's this energy of too wide with, like, the marketing. Yeah. 42:22 And she talks about and teaches, like, the- Like the, the, the more- The focus... narrower thread. Yeah. The more narrow thread. Mm-hmm. 42:29 And also, like one of the things that happens to me when I'm, you know, when I'm launching something, it's like all these other ideas start to come in. And I'm like, "Ooh, ooh." Mm-hmm. 42:37 And then I'm like working on containing the main one that I'm selling- Yeah... and letting the others be there and channel them- Mm... but not act on them. And that's like life. 42:49 Like you get a text message, you get something, it's like, do you need to answer right now? Do you need to react to it? And I think I'm getting that, you know, lesson for myself too with the texting. 43:00 Like my fucking neck and back hurt me from working, and then it's like then we're on these phones at my n- like I'm like, no. Like voice memo, FaceTime me please. Bye. [laughs] There you go. There you go. That works. 43:12 And I'm thinking with AI, it's gonna help us in a lot of ways become the soulpreneurs that we've always wanted to be, right? Because honestly, we don't really have to build a team. 43:22 We just have to have a team of AI to do the work for us. We could create a AI that does our digital self so we can spend more time outside doing IRL events- I-... connecting more with people face-to-face I- IRL. 43:34 I still love like- [laughs] I feel like, yeah, like the AI world, I haven't, you know- You'll get there... gotten too, too far in Don't worry. Don't worry. I can help you if you want. [laughs] But I know who to call. 43:44 [laughs] Mm. The thing is, it's like there, I know there's some perks there. Um- Mm-hmm... for sure. But there will never be the, you know, like for instance, like in-person reiki. Right. Hands-on- Yeah... 44:01 in-person massage. Yeah. They can't replace that. Or even like my assistant, like just us voice memo-ing about life or business. Mm. Like that, I like I love that, you know? And so- Yeah, no... 44:16 I, I could see how things are gonna get quicker, and they already are, and I talk to people that have businesses that, that are into AI and stuff like that. Yeah. Yeah. Some of it's over my head, but- Mm-hmm... 44:26 I'm like appreciative. Like I'm learning ads right now, right, for marketing. Like I'm in marketing school, and this is like so masculine for me- [laughs]... that I'm like, "Uh, why did I sign up for this?" Mm. Oh, okay. 44:39 But I'm like, I want this skill. I wanna know how to- Mm... move through meta ads and, and know how to have things running in the background- Mm-hmm... so I can live my life- Mm-hmm... 44:52 and I could be with my children when I have children. So it's like I'm laying down a lot of foundation right now. Right. And like you said, the skills. Mm-hmm. Like communication skills, done. 45:01 Like I could communicate with the tree over there. Like I talk to people for a living, you know? Yeah, you're good at that, Jess. I got the communication skills. You got that. 45:08 [laughs] Like, like marketing and writing, like- Mm-hmm... I need quiet space and time for that. Yeah. But that takes repetition, that takes like- Mm-hmm... really, you know, devoted focus there. Yes. 45:18 You know, the marketing, paid marketing- Mm-hmm... and ads online, like that gets super specific too, and that's, that's a skill that I wanna know- Mm-hmm... 45:27 so I don't have to go and always reach out and pay somebody else. Yeah. 45:30 And that's one of the things, it's like when you run your business, you need to know everything, and I know you pay people and you outsource, and I've been there. Yeah. 45:39 But at the end of the day when it's late at night and I need to fix something, I need to know how to do it. Right. That's true. You know? Or get your AI to do it. [laughs] Thank you. I, I got, I need one robot over here. 45:49 [laughs] I'm just saying, AI's gotten very good at ads lately too. Like I just, what I just did- For sure. For sure. [laughs] Yeah. 45:58 Like I just asked my, my AI now, uh, Perplexity, whatever, "Hey, give me great tips for how to market this certain product," and boom, I get a list of, of hot takes of like what's, what's best for copywriting. 46:10 You know, just copy, paste. Okay. Yep. That, that sounds good. Wait. [laughs] Q- question, though. Hmm Are you using a program that you pay for, or are you using like, what is it, Gemini or ChatGPT? Like what... 46:22 I've used it twice. I said I had a big problem, and I was like, "Okay, I'm gonna ask ChatGPT how to solve this." Like some like- I-... some bullshit. Oh, I, I use- Yeah... a few different AI. So X has Grok. 46:33 Grok is really great. Um, that's an AI. Um, and then also Perplexity AI has been really amazing. It's kinda like ChatGPT, but- Mm-hmm... it's like, it's free, you know? I, I don't, I don't pay for any AI. 46:45 Gemini, I don't pay for. Well, I've got the Google business suite, Workplace swing, so I think I get Gemini with that. Okay. So, um, so that comes with it. 46:53 Um, and then I also, I've got a- another website that's called LLM Arena, and you can basically use all the AIs for free. I can actually send you that link later and you can take a look and you can do different tests. 47:05 Hook me up. They can like battle each other and you can see which is the best answer based off your prompts. It's really cool. It's really cool. But I'm, um, I know we're kind of wrapping up here, Jess. 47:14 You gotta jump on- All good... another call here soon. But I just- All good... kinda wanted, I had a few more questions. Um- Go, go... trying to- Fire- firecracker them. I'll try to be quick. Awesome, awesome, Jess. 47:23 [laughs] No, no, you're good. I don't want you to rush, right? Like part of your whole mantra is, you know, resetting, slowing down. 47:31 This is what I love about your business, about what you're building with your own personal brand too. And so just share with me, I guess, a little bit about your future. You know, what do you see- Mm... 47:42 your business in the future? How are you manifesting that? Give me like your vision board. You know, something along the lines of like I know you have goals, I know you have dreams, I know you're building something. 47:53 So give me more of an idea maybe a year from now, where do you see Jess Mraz? Okay. You know? And, and are you still gonna be in New York? Are you gonna be like- Yeah... Bali or like how are you gonna- Okay... 48:03 are you gonna be doing retreats every few, few months? Like- I'm not, I'm not gonna give you the year. I'm not gonna give you the year. I'm gonna just- Okay... g- go for like the biggest vision that I do have. 48:11 Sure, sure. Go for it. And, and I want a home in New York City, for sure. Cool. Cool, cool. I feel like it's Queens. I would love about... The other day I woke up and I wrote like all my like- Mm... 48:24 like go-for-it dreams with the no filter. Like, you know, when we're like, "Oh, I'll settle for this, I'll settle for this." I was like, "No." I, I'm writing all these things down. Mm. 48:32 So I'm like, I want a home here, I want the balcony, I want the backyard, I wanna park my car. I want my car back. Yeah. I want a car. [laughs] Aw. And, you know, um- Yeah... like, that's one aspect. 48:43 You know, I would love Euro summers. Mm. I would love European summers with my family. Mm. And I know that I will always have one-on-one clients. 48:53 You know, if there's seasons where I don't, okay, like maybe summer's off or whatever, but I will always be working with women and men one-on-one, you know, whether that be Reiki, whether that be, you know, 49:05 speaking life into them and, you know, the spiritual aspect of, you know, one-on-one. And even just, I don't... I'm feeling very drawn to Jesus and Mother Mary right now, and I just feel- Mm... 49:19 like, so much support from them. 49:21 And, and definitely, you know, the past year of living in Queens and, you know, finding a church in the neighborhood, I've made some best friends from there, and I'm just, like, so grateful for that community. Mm. 49:33 And I'm like, wow, this is my home. And so I, I always wanna travel and I always wanna go, and I'm gonna be in Greece soon, but I'm like, I'm like fine being home. Like, and it's crazy- Mm... to say that. 49:44 I think when the going gets tough, it's like my thing is to run and, and run and go somewhere or travel somewhere. But I'm like, I know that that's a pattern that I'm actually, like, seeing slowly dissolve. Mm-hmm. 49:58 Um, this is something we, we dive into in devotion. But essentially, like, I would love to have a city space, but I, I do want that farm. 50:06 Like, I do want that, that land that I can be on and have my sewing room, have my creative art room, have my healing space, have the backyard, have the garden. 50:18 Like, but I'm able to make money while I sleep, for sure. A- and then, you know, like, working, I will always be working, but it's like I also wanna be really present for my family. 50:32 And so I feel like right now that's why I'm, like, so devoted to really getting specific on, like, okay, what are we building? Who are we serving? Get that foundation down, invite the community in, and make it happen. 50:47 And more comes, like, and you probably know this- Mm... more comes when you g- when y- you're walking it, right? It's like, oh, this is my ideal client. Oh, this isn't. Oh, this fills me up. Oh, this doesn't. 50:58 And so it's like I'm so at the beginning, although, like, I've been doing this for years, but it's like a rebirthing beginning for me. And I'm like, I'm just excited. Like, I wanna be able to work in real life. 51:10 Like, I wanna do... I wanna sew clothes, I wanna be with my kids. Like, I wanna be with my partner. Mm. But I still wanna be, like, writing books and selling things. 51:18 And so le- like, I'm open to, like, what God has for me, and I'm just, like, super grateful and thankful right now that my ex-partner got me here to Queens and got me out of the fucking huge rut I was in when I left Florida. 51:33 I was, like, going through it when I left Florida when I even met you. Really? I had no idea. Oh, yeah. Oh my gosh. Oh, yeah. I'm so sorry. So, no, it's good. I'm like- Yeah... I feel good. 51:43 I've unraveled a lot of that, and here we are. Got it. Yeah. New beginnings, right? [laughs] Literally, always. [laughs] Oh my gosh. Well, uh, where can people reach you, Jess? How can people get in touch with you? 51:58 What socials? Like, where, where can people find you? Yeah, everything is going to be through Instagram, my DMs, and @jessmoroz, M-O-R-O-Z. And yeah, you'll s- you'll find links on there, but just say hi. Awesome. 52:14 I love it. So you're just on Instagram mostly, or Facebook? Well- Or where your business mostly out there? I mean, I'm everywhere. Okay. No, no, I'm pretty much every- Like, I have my YouTube. Okay. 52:22 I just started that podcast. Awesome. Um, all of those, all of those links are actually not on my Instagram, which- Okay. You should... as we're talking about it, thank you. [laughs] Make note. Thank you. 52:33 Um, yeah, I'm on Facebook too. Okay. I'm everywhere, but like- Okay... Jess Moroz to contact me directly and see all- Mm... the f- the updated things. Okay. And then just get on my email list because y'all are- Okay... 52:45 y'all get the first dibs. [laughs] Awesome. Oh, so you have a newsletter that goes out? Yes. Every week, weekly newsletter, or? Yeah, um, I would say every two weeks, but if I'm launching, then more. Okay. Beautiful. 52:57 Definitely stay in touch, and that's on your Instagram as well, that people can find that as well. Yeah, that, that link is there. Okay. That link is there. Awesome. Awesome. Well, thank you so much, Jess. 53:05 Um, this was a beautiful time with you. Um, and keep in touch and let me know how your podcast goes. If you need a guest, I'm totally open to sharing my story as well with your... or however you wanna do that. Um- Yep... 53:17 I'm not sure what your podcast is about, but I, I'm sure I could add some value where, where it's needed. But, um, I really appreciate your time, Jess, so thank you so much. Thank you. [laughs] I miss you. Sending love. 53:30 Miss you too. Miss you too, Jess. Have an awesome day. All right, take care. Bye. Ciao.
